Una surfista con tabla en Playa Delfines, Cancún.

SINCE 1997 · PLAYA DELFINES, CANCÚN

DON’T JUST WATCH PARADISE. STEP INTO THE OCEAN AND MAKE CANCÚN PART OF YOUR OWN STORY.

Whether you are surfing for the first time or looking for guidance suited to your current level, David “Jamaican” Hernández and AMS help you experience Playa Delfines with confidence, technical expertise and local knowledge.

With Jamaican, you also discover something travel guides cannot capture: stories, conversations and a local perspective on Cancún shaped by decades beside the ocean.

More than a surf lesson. A more personal and memorable way to experience Cancún.

THE LESSON EXPERIENCE

HOW A SURF LESSON WITH AMS WORKS

Guidance begins before entering the water and adapts throughout the session to the person and the real conditions of the day.

01

BEFORE ENTERING THE WATER

AMS understands your experience, confidence, who is joining you and what you want to develop.

02

DURING THE SESSION

Guidance, pacing and level of support adapt to the person and the real state of the ocean.

03

THE NEXT STEP

The experience leaves a clear direction for building confidence, technique or a deeper connection with the ocean.

CHOOSE YOUR LESSON

A REAL EXPERIENCE FOR EVERY WAY OF ENTERING THE OCEAN

Explore the AMS lesson options or open the guided selection to find the most suitable starting point.

An AMS surfer at Playa Delfines.
FIRST WAVES

BEGINNER SURF LESSONS

For people entering the ocean for the first time or building a clearer, stronger foundation.

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Surfers entering the ocean for a focused session.
PERSONAL FOCUS

PRIVATE SURF SESSION

For one person or a small context looking for close attention and focused work.

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Familia acompañada por un instructor durante una clase de surf.
SHARED EXPERIENCE

FAMILIES & KIDS

A shared experience that considers different confidence levels within the family.

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A group preparing on the sand before entering the ocean.
WITH FRIENDS

GROUP SURF LESSONS

For friends and organized groups who want to experience the ocean together with coordinated guidance.

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A surfer working on an advanced maneuver at Playa Delfines.
KEEP PROGRESSING

ADVANCED SURF COACHING

For experienced surfers who want to work on technique, ocean reading and focused progression.

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IN EVERY LESSON

WHAT EVERY AMS EXPERIENCE SHARES

PERSONAL GUIDANCE

Guidance shaped around your level, confidence and what you want to develop.

OCEAN JUDGMENT

The experience considers the real conditions of the day before entering the water.

REAL PLAYA DELFINES CONTEXT

The session connects with an open, recognizable place deeply linked to Cancún.

DIFFERENT LEVELS

AMS supports first waves through advanced technical development.

PERSONAL CONSULTATION

CONSULT YOUR EXPERIENCE WITH JAMAICAN

The lesson rate is confirmed directly with AMS based on the selected experience, number of participants, date and the context of your stay in Cancún.

DIFFERENT WAYS OF TRAVELING

LESSONS FOR PEOPLE, FAMILIES AND GROUPS WITH DIFFERENT GOALS

The context changes, but it does not need to become an artificial package. AMS starts with who enters the water and what they want from it.

FIRST TIME

A clear beginning for discovering surf and building confidence.

EXPERIENCED

Focused work for continued progression.

SOLO TRAVELER

An experience centered on your own pace and goal.

AS A PAIR

Two people sharing the ocean with room for close guidance.

AS A FAMILY

Different confidence levels within one shared experience.

WITH CHILDREN

The family context is discussed directly with AMS before confirming the session.

WITH FRIENDS

Time in the water and an experience built together.

ORGANIZED GROUPS

Coordinated guidance based on the group size and context.

OCEAN JUDGMENT

NOT EVERY PERSON OR EVERY DAY CALLS FOR THE SAME SESSION.

AMS combines knowledge of the person entering the water with a reading of the real conditions at Playa Delfines.

01

FIRST, THE PERSON

Level, confidence, goals and group composition.

02

THEN, THE OCEAN

Waves, wind and conditions that can change throughout the day.

03

FINALLY, THE EXPERIENCE

The session is guided by what the person needs and what the ocean allows.

El Mirador frente a Playa Delfines y el mar Caribe.A view of Playa Delfines framed by coastal vegetation.

EL MIRADOR · PLAYA DELFINES

AN ICONIC PLACE. A REAL SURF SPOT.

Playa Delfines brings together El Mirador, the open Caribbean horizon and the home of AMS since 1997. Here, the Cancún landscape is also experienced on a surfboard.

DISCOVER PLAYA DELFINES
David Jamaican Hernández con una tabla de surf en Playa Delfines.

THE KNOWLEDGE BEHIND THE EXPERIENCE

MEET JAMAICAN

AMS founder David “Jamaican” Hernández connects decades of experience at Playa Delfines with the technical development of Mexican surfing.

His knowledge of the ocean guides every experience, from a first lesson to an advanced-level session.

DISCOVER HIS STORY

REAL LESSONS · REAL MOMENTS

EVERYONE ENTERS THE OCEAN FOR A DIFFERENT REASON.

First waves, family time, sessions with friends and surfers returning to keep progressing.

On-sand preparation before a first surf experience.

FIRST WAVE

The excitement of entering the ocean for the first time with guidance and confidence.

Familia durante una experiencia de surf con AMS.

AS A FAMILY

A shared experience that becomes part of the story of the trip.

Surfers sharing the walk toward the ocean at Playa Delfines.

WITH FRIENDS

Time in the water, new experiences and memories built together.

A surfer continuing technical progression at Playa Delfines.

KEEP PROGRESSING

Sessions for surfers who want to understand their technique better and continue progressing.

BEFORE YOUR LESSON

FREQUENTLY ASKED QUESTIONS ABOUT SURF LESSONS IN CANCUN

Do I need previous surfing experience?
No. Beginner lessons are designed for people entering the ocean for the first time or building a stronger foundation.
Can I book a session if I already have experience?
Yes. AMS offers private sessions and advanced coaching for surfers working on technique, confidence or progression.
How much do surf lessons in Cancún cost?
The rate is confirmed directly with AMS based on the experience, date, number of participants and travel context. Complete the guided selection to consult Jamaican.
What happens if ocean conditions change?
AMS considers the surfer’s level and the real conditions at Playa Delfines to guide the format and timing of the session.
Where do the lessons take place?
The AMS experience is connected with Playa Delfines and El Mirador in Cancún. Meeting details are confirmed directly with AMS.

YOUR LESSON STARTS HERE

FIND THE LESSON THAT FITS YOUR TRIP

Tell us your level, who is coming and what you want from your time in the water.

GUIDED SELECTION

LET’S FIND THE RIGHT LESSON

Answer one question at a time or continue with the lesson you already selected.

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Your surf experience
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